Do Good Denim’s work within the SAU 16 was nominated as a Champion of Children this spring! The SAU 16 Annual Report shared:

“Perhaps the most important success of the 11 schools that comprise the third largest school administrative unit in New Hampshire, however, is the significant involvement of so many individuals in community service. In an economic climate that has brought a severe burden to many families, the outpouring of service projects by students of all ages speaks volumes about the “head, hearts, and hands” of the caring and commitment to helping others.
The “Do Good Denim Project” collected over 2500 pairs of slightly used jeans and distributed them to northern New Hampshire schools and communities that were severely impacted by the closing of mills and the resulting loss of hundreds of jobs.”

Evidence that small hands can do great works!

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Feb
28

Spring is coming!

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It’s in the air….Spring will be here before you know it!

That means getting out – gathering and getting together!

 Time for your next event? Fundraiser, community awareness, or perhaps a meet the new candidate night? - let KLM EVENTS handle all the fine details!

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Planning a special event? Raising funds? Starting with an organized plan is the best approach. KLM EVENTS will work with you to tailor the entire event planning to meet your needs!

 Here is a snapshot of one planning checklist that KLM Events could create and customize with you when organizing and executing your next big event:

 Develop a master plan and set the event date.

 Select chairs for subcommittees such as refreshments, setup and cleanup, traffic and safety, volunteers speakers, and invitations.

 Organize volunteers for each committee.

 Formulate a publicity plan. Decide when/how media should be contacted. Be sure to alert the media of photo and interview opportunities.

 Prepare copy for program and printed materials.

 Hold a “tie down” meeting the day before the event distribute a schedule of events to each committee member. Discuss assignments. Distribute identification badges. Answer any questions.

 Set up registration. Distribute a program as guests arrive, so they know what to expect.

 After the event, mail the printed program with an appropriate letter to “significant others” who were unable to attend.

 Remember to thank everyone who participated. Send photos if possible.

 Conduct an evaluation

This is a lot to manage, which is why you want the best! Contact Katherine today to plan your next successful event!

checklist

 

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I often get asked “How can I leverage social media to promote my event?” So by collecting some of the best practices from event organizers who use Eventbrite, I pulled them all together to help you get started down the path to social media optimization! But it’s important to note that social media is a clunky gun, not a silver bullet-it’s a tool, not a strategy. The best way for each event to utilize this tool will vary depending on who the target audience is and how they engage online. That said, social media can be an incredibly powerful promotional resource, allowing you to reach more of the people that care about and ultimately want to attend your event. When people share information about your event with their network, that message carries much more weight than a traditional ad It’s a personal endorsement of your event. Social media is also the perfect tool to generate buzz, to get people talking about your event in a record fashion where others can stumble across it and get caught up in it too. That’s how people have promoted their events from the beginning: get people talking about it. What social media brings is the ability for anyone to discover the chatter, giving it far more reach and power. There are a lot of features to support sharing of events through social media. Some guiding principles:

1. Choose the platforms that make sense for your event.

There are a few options when it comes to promoting your event through social media, and each has unique advantages and disadvantages. For example, Facebook and LinkedIn show who’s attending and aggregate conversation about the event in one place, while Twitter provides the opportunity for anyone to discover the event. Look to strike a balance across several platforms but most importantly, understand where your target audience is already engaging. Identify existing communities by searching on LinkedIn, Facebook, or other forums, monitor Twitter conversation, and locate the platforms that have the most activity. This is where you’ll want to place the majority of your efforts.

2. Define success metrics and don’t underestimate the effort required.

To new users, online communities might look self-sustaining. They’re not. Facebook, Twitter and the rest all take work, ideally in the form of a dedicated individual who can keep dialogue flowing and seed productive conversations. Continuous new content and engagement tactics are required to grow the vibrant community necessary for achieving buzz around your event.

3. Publish your event to Facebook.

Publish your event to Facebook. You can publish the event as a stand-alone event created by your Facebook profile or as an event associated with a specific fan page. Facebook Events allow you to easily invite your friends and fans and it makes it easy for them to share with their friends. It creates a central location for attendees to begin to connect and share their excitement for the event.

4. Create a Facebook Page.

For larger events a dedicated page may be appropriate as a central location to engage with attendees and people interested in learning more about your event. The best pages that out there post updates almost daily, giving fans a window into the planning process of the event. Have you just secured an amazing caterer? Has an exciting speaker agreed to attend? The Facebook fan page is not only a great way to get your attendees excited, but also to get them involved in the event itself by asking them questions that can influence the content or the agenda. As always contact KLM Events to make your next event extra special!

Resources: http://www.amiando.com

http://www.eventbrite.com

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Oneta Bobbett, founder of Jaden’s Ladder, teamed up with a committee of seacoast tennis players, Brad Wiggin, Katherine McDonnell, Amy Kennedy, Lisa Urdanoff and Trish Ruffner, and coaches, Chris Stevens and Kevin Christian of the Wentworth Country Club, to create the very first Jaden’s Ladder Tennis Tournament. The event took place Saturday, January 30th  at the Wentworth by the Sea Country Club indoor sports center – a great time for a great cause!

This special event raised $16,000 – just about double from last year’s event – and a great evening of tennis, fun, dinner and terrific prizes all for an amazing cause. KLM Events President Katherine McDonnell and Jaden’s Ladder Board Member & this event’s Coordinator said: “Jaden’s Ladder is an Amazing organization and Tennis is a great game- I just connected the two for a unique and fun event to raise awareness and money!”.

A tremendous amount of thanks also goes out to: Chris Stevens, Tom Blake, & Terry London and to all the event sponsors, attendees and donors who make the evening so special

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Welcome to KLM Events.  Please contact us for you planning and marketing needs.

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